All Naturally Fabulous cosmetics are hand-crafted locally in Sault Ste. Marie, Ontario* in small batches to maintain quality standards. We only use high-quality, cosmetic grade ingredients that are ethically sourced, and all of our products are free from common allergens, harsh irritants and fillers, toxic parabens, harmful chemicals and dyes, and cruel animal by-products. Our complete cosmetics line is gluten-free, vegan, and safe for most sensitive skin.

Not to mention, it’s FABULOUS!

We are so proud of our all-natural, healthy cosmetic formulations, and we only support suppliers who share those same values. We care about protecting our natural environment, and select ingredients, manufacturing techniques, packaging, and business practices with minimal negative ecological impact.

Most importantly, we firmly believe that beauty should not hurt! We always endeavour to promote a healthy lifestyle, both in terms of physical and mental well-being. Our cosmetics are designed to support you in celebrating your own natural beauty with courage, self-love and a healthy dose of self-esteem.

We are strongly against any beauty industry practices which – through presenting false or misleading claims, irresponsible or malevolent actions, or humiliation or shaming – aim to promote the development of insecurities, body image issues or otherwise unhealthy habits or activities.

Our differences are what make each of us so incredibly beautiful ~ much like the dazzling minerals we use in creating our products. All of our models are fiercely real people just like you! They are actual consumers who are naturally beautiful and who truly love Naturally Fabulous cosmetics.

*Traditional Territory Acknowledgement

We would like to take this opportunity to acknowledge that we are operating on aboriginal land that has been inhabited by Indigenous peoples from the beginning, and who continue to care for this land and to contribute to its betterment through culture, arts, innovation, social initiatives, community building, and so much more.

We as an enterprise are beyond grateful for the opportunity to live and to work here in this naturally fabulous place, and we thank all the generations of remarkable people who have taken care of this land – for thousands of years and still today, as stewards of this powerful place. We also must acknowledge the long harmful history of colonialism which has shaped this land and the Indigenous people who live here, and recognise our own place within that history, in order to honour the past and futures of Indigenous people.

In particular, we acknowledge we are in Robinson-Huron Treaty territory and the land on which we operate is the traditional territory of the Anishnaabeg. We recognize and deeply appreciate their historic connection to this place and their ongoing perseverance in the face of violence and oppression because of colonization and racism. We also recognize the contributions of Métis, Inuit, and other Indigenous peoples continue to make, both in shaping and strengthening this community in particular, and our province and country as a whole.

As settlers, this recognition of the contributions and historic importance of Indigenous peoples must also be clearly and overtly connected to our collective commitment to make the promise and the challenge of Truth and Reconciliation real in our communities, and in particular to bring justice for murdered and missing indigenous women and girls across our country.

It is our duty and our honour to uphold these values and commitments.

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